California Lottery Re-Launch Exclusive Scratch-Off

blackscratchoff

The California Black Exclusive Scratch-Off
Image from CAlottery.com

California Lottery re-launched one of their sleeker scratch-offs this month, touting a top prize of $1 million. The instant win game, called ‘California Black Exclusive’, strays from the typically bright and bold appearance adopted by most scratch-offs and opts instead for a smart and sophisticated format.

The $10 scratch-off has a matt black finish with understated gold detailing and its re-launch sees the top prize boosted from $250,000 to $1 million. The scratch-off boasts 24 of the life-changing $1 million top prizes, with the odds of winning the jackpot at 1 in 1.2 million. The other cash prizes range from $10 to $20,000 and the overall odds of winning one of these prizes stands at 1 in 4.11.  In addition to these great odds, every losing ticket is eligible for the 2nd Chance Programme where players have another shot at winning $1 million by scanning the QR code on the back of the ticket.

While California Lottery only encourages responsible play, officials are keen to draw attention to the game with an enticing new ad.

Despite only being launched earlier this month, the sophisticated scratch off has already made its first millionaire! Sacramento security guard Mitchel Reynolds scooped the top prize while at work on Valentine’s Day – but still finished his shift! With his new found fortune, dedicated employee Reynolds has vowed to pay off his mom’s house and buy a new car. The winning ticket was purchased at a 7-Eleven on North Glenoaks Boulevard in Burbank and the owner of the store will receive a $5,000 bonus for selling the ticket.

To further promote the re-launch, California Lottery is hosting a series of state-wide events where anyone who buys $10 worth of lottery products could win additional prizes. Players will have the chance the Spin the Wheel and dip into the California Black Exclusive Box as long as they spend $10 or more at one of the 14 events taking place between 20th February and 4th April. The California Black Exclusive Event schedule can be found on CALottery.com.

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