Sunday January 26 2014 – The Mega Millions redesign is being credited as the catalyst for boosting the Arizona Lottery’s sale figures by 7.8% for the 2013 fiscal year. The mid-year results, released on Friday, indicate total sales of more than $349.5 million which is an increase of over $24.2 million on the 2012 fiscal year.
The promising year-to-date Arizona Lottery sales come as a result of a 9.5% increase in the sale of scratch-off tickets and a 4.8% increase in the sale of regular draw game tickets. The recent October redesign saw Mega Millions introduce larger starting jackpots, faster growing jackpots, a $1 million secondary tier prize and improved odds of winning a prize, all the while maintaining the $1 ticket price.
Jeff Hatch-Miller, executive director of the Arizona Lottery, explained the reason for the increase in revenue; “The nearly record-breaking Mega Millions jackpot run this fiscal year, following the game’s redesign, resulted in a huge increase of Mega Millions ticket sales state-wide. This surge in Mega Millions sales, along with the introduction of new products, heavily contributed to our strong mid-year sales figures.” This revolutionary redesign saw national sales of Mega Millions tickets increase by a phenomenal 101.9% over the same period last year.
In addition to the well-received Mega Millions redesign, the Arizona Lottery launched several new scratch-off games this fiscal year which have proved popular with many players. Hatch-Miller identified the importance of developing new games; “Introducing innovative new products that appeal to our players is key to continuing this upward sales trend,” he said.
As a result of the growing sales, Arizona has received year to date net proceeds in excess of $77.6 million. This revenue is used to fund a variety of projects in the fields of education, health and public welfare, the environment and economic and business development, all of which are aimed at improving the lives of Arizona residents.
More immediate benefits can be seen in the form of prizes paid out to the tune of more than $215.3 million. Retailers also benefit from the record sales, and over the past year, over $22.5 million has been handed out in commission. It seems the Mega Millions redesign can be deemed a resounding success as players, retailers and the general public are all benefiting.
To view the latest Arizona Lottery results, visit Lottery.net.